About SWASA
SWASA is a premium face mask brand offering a range of protective face masks designed for safety, comfort, and style. The goal was to create an intuitive, user-friendly mobile e-commerce app that allows users to easily browse, select, and purchase face masks, while providing relevant health information and a seamless checkout experience. The project involved designing and developing the SWASA app with a focus on a clean, modern interface that encourages user trust and boosts conversions.
Problem Statement
As the demand for high-quality face masks surged, SWASA needed to create a mobile application to serve its growing user base. The existing online presence had limitations in providing a seamless and engaging shopping experience. The app needed to:
User Research
Objectives
Methods
Conducted interviews with 10 target users to understand their shopping behavior and expectations from a mask e-commerce app.
A broader survey with 50 participants to collect insights on preferences for mask features, browsing habits, and payment methods.
Evaluated the user experience of competing face mask brands and general e-commerce apps for best practices.
Key Findings
Tools
Figma
Flutter 3
Google Cloud
Facebook app id
Onesignal
Map box
Node JS
Personas
Based on user research, we created two primary personas
Maya
Health-Conscious Shopper
Amit
Busy Professional
Design Process
Development
The app was developed using React Native for cross-platform functionality, allowing both iOS and Android users to access the app. Key features included:
Challenges and Solutions
| No. | Challenge | Solution |
| 01 | Users expressed concerns about data security during online payments | We integrated industry-standard SSL encryption and displayed trust badges during checkout to reassure users. |
| 02 | Displaying detailed mask specifications without overwhelming users | Created expandable sections for technical details, allowing users to access information on demand. |
Wireframing
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· Low Fidelity
· Mid Fidelity
Design System
Macaw Blue Green
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Verdigris
#3EB6BF
Typography
Aa
Poppins
Medium
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text of the printing.
Bold
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text of the printing.
Application Logo
Login Screen
Main App Screens
Product detail Screens
Product List for easy access of the product
App Store &
Notification Preview
After the app launch:
Increased Conversion Rates
The app saw a 35% increase in conversion rates compared to the website.
User Engagement
Average session duration increased by 25%, with users spending more time browsing different products.
Customer Satisfaction
Post-launch surveys indicated that 87% of users found the app intuitive and easy to use.
Conclusion
SThe SWASA face mask e-commerce app successfully addressed the needs of health-conscious and convenience-driven users by providing a seamless shopping experience. Through user-centered design, careful testing, and a focus on simplicity and trust, the app was able to drive engagement and increase sales for the brand.
Next Steps
Future updates could include:
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