About Playbox
Playbox is a mobile app designed for club-goers who want to explore nightlife in their city. The app allows users to check which clubs are playing their favorite genres of music, view real-time information about events, and seamlessly navigate to venues using integrated map services. Additionally, users can book an Uber ride directly from the app to make club hopping more convenient and hassle-free.
The goal was to create an engaging, user-centric experience that connects users with their ideal nightlife while providing easy-to-use features for real-time music discovery and navigation.
Problem Statement
Nightlife enthusiasts often face the challenge of finding clubs that match their music preferences, navigating between venues efficiently, and booking rides to avoid long waits for transportation. Currently, users rely on multiple apps or word-of-mouth to gather information, making it difficult to have a streamlined experience. Playbox aims to resolve this by:
User Research
Objectives
Methods
Conducted interviews with 15 nightlife enthusiasts who frequently visit clubs to learn how they discover and navigate venues.
User Interviews
Analyzed existing apps (such as nightlife event planners and ride-sharing apps) to benchmark features and identify gaps.
Competitive Analysis
Surveys
Distributed surveys to 100 participants to gather insights on their preferred music genres, booking habits, and how they manage transportation during club-hopping.
Key Findings
Tools
Figma
Flutter 3
Google Cloud
Facebook app id
Onesignal
Map box
Node JS
Personas
Based on the research, two main personas were created
Emily
Music Explore
Age
26
Motivation
Loves discovering new music and clubs in the city.
Occupation
Graphic Designer
Pain Points
Hard to know what kind of music is playing without going to the venue.
Raj
Efficient Party Hopper
Age
30
Motivation
Prefers efficiency in planning his night, often hops between clubs to find the perfect vibe.
Occupation
Consultant
Pain Points
Frustrated by switching between apps for navigation and ride booking.
Design Process
Development
Playbox was built using React Native for cross-platform functionality. Key features included:
Music Map Integration
A real-time map using GPS data to show nearby clubs and the music they're playing.
Uber API Integration
Direct integration with Uber's API allowed users to book rides without leaving the app.
Music Filters
Users could filter clubs based on the genre currently playing (e.g., EDM, Hip-Hop, Jazz).
Challenges and Solutions
| No. | Challenge | Solution |
| 01 | Users expressed the need for real-time updates on club music, but data availability was inconsistent. | Partnered with clubs to integrate their event and playlist data, ensuring real-time updates were accurate. |
| 02 | Users wanted to stay within the app for ride booking without being redirected to Uber. | Implemented seamless Uber API integration, allowing users to confirm ride bookings without leaving the Playbox app. |
Wireframing
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown
· Low Fidelity
· Mid Fidelity
Design System
Squash
#FCA311
Iroko
#492C1D
Typography
Aa
Montserrat
Bold Italic
Lorem Ipsum is simply dummy text of the printing.
0123456789
Application Logo
Login Screen
Main App Screens
Product List for easy access of the product
App Store &
Notification Preview
After the app launch:
Increased Club Visits
Playbox users visited 20% more clubs on average, compared to those relying on traditional methods.
Ride Bookings
Uber ride bookings from the app increased by 30%, indicating users preferred the seamless integration.
User Retention
Post-launch surveys revealed a 90% satisfaction rate, with users highlighting the ease of discovering music and booking rides.
Conclusion
Playbox successfully addressed the needs of club-goers by providing a seamless, integrated experience for discovering music venues, navigating between them, and booking rides. Through research-driven design and iterative testing, we were able to create an intuitive app that enhances the nightlife experience.
Next Steps
Future updates could include:
© Copyright 2024 Gaps and Bridge All Rights Reserved.